
SUBMITTED BY ANOMIE: For those who’d like to engage in a bit of gender fucking without going to the extreme of body modification (or just want to see a hott commercial):
The social construction of gender, successfully eroticized in order to sell alcohol. Their entire ad campaign is quite beautiful.
Hmmm…I’m feeling an inexplicable urge to don a tux and go to the nearest liquor store.
[Via Sociological Images]
Comments
i wish the woman in the suit passed better before the reveal. it feels related to the idea that a boy can be ‘pretty’ and still man (you know, ‘pretty boys’, like johnny depp and ashton kutcher) but a woman can’t be butch and still star in a sexy alcohol ad.
May 14th, 2008 at 8:27 pmYeah, I felt that way too when seeing it.
May 15th, 2008 at 9:19 amI totally agree! The woman could have been more of a dominatrix and taller than the man in the dress! She can still be hot even if she’s strong and tough!
May 17th, 2008 at 7:33 pmThis was shot in my favourite hotel of all time: Hotel Praha, an amazing Communist-era hotel outside Prague.
The swimming pool is even more James Bond than these shots of the interior.
May 20th, 2008 at 5:58 amthat chanting music placed me straight in eyes wide shut - or is that too cliche of a comment to make? :X
May 20th, 2008 at 11:34 pmLeave a reply :