
Maybe we’re old fashioned, but we usually think of gayness as being about people of the same sex banging each other. However, it seems others see things differently: hence the launch of “Stick Shift,” Vanity Fair’s “gay car” blog. What makes a car gay, you ask?
Well, you know what a car is, right? The word Gay here defines a sub-category of them. It is not (simply) intended as a synonym for rejected or sub-standard. It is not (simply) meant to encompass cars that are pastel-colored or sport a sibilant exhaust note. And it doesn’t (simply) characterize a vehicle’s owner. A car’s gayness—like gayness in general—is based in its inhabiting the margins of conventionality. A Gay Car is quirkier, more enigmatic, or more fiercely accessorized than the average vehicle. (It also likes to sleep with other Gay Cars.)
We’re not sure if we’re insulted or confused (or neither). Little help, anyone?
Comments
I don’t even know. Insulted. Confused. Neither…
All of the above?
July 28th, 2008 at 5:34 pmIf you’re going to be offended, be offended by the use of gayness as a marketing angle without the parent company actually having the guts to be CLEAR about their intentions or associations. The ambiguity applied in that description borders on the justificiations of an opportunistic niche market spammer.
July 29th, 2008 at 1:18 pmI drive a beetle, which is often called a “girls” car and a “gay” car.
I’m a Kinsey 0 heterosexual and think explaining a joke this hard makes it so not funny.
July 29th, 2008 at 9:09 pmGarrett is spot on. When you have to explain and defend why something is funny, it’s probably not that funny.
I’d like to think that halfway through writing that little introduction there, someone got that same feeling of dread that you get when you’re in the middle of telling a story and you realise no-one’s going to be amused.
Basically - you must have had to be there, I guess.
July 30th, 2008 at 10:22 amLeave a reply :